Mobile Marketing Forums

WAP allows service providers to separate the content and only send to the mobile handset the information the user needs. The possibilities of WAP are extremely large. Basically, anything you can do on the Internet can now be accessed via your WAP cell phone.

WAP users wireless mark-up language (WML) – a browsing language alike to HTML that has been especially designed for devices with small displays. Based on the eXtensible Markup Language (XML), the WML language can be considered as a text-mainly, scaled down version of HTML – displayed without the complexities of handling fonts, tables, applets or client-side Javascript/VBScript. It provides navigational support, data input, hyperlinks, text and image presentation as well as forms. All the user needs is a WAP yielding, GSM phone.

WAP is a license-free standard that enables users to access and browse the Internet from any WAP-enabled mobile device including cellular phone handsets and personal digital assistants (PDAs).

WAP users will not browse from web site to web site as they do now on the Internet. The technology is designed to take information from sites, reformat it and transmit it over the more limited bandwidth available on mobile networks.

Cellular phone producers are now focusing on the development of open, generic software products and platforms based on the WAP standard in order to develop basic WAP-technology products, mobile solutions for corporations and end-user applications in selected segments.

Via Premium SMS, customer sends a message to a shortened number (shortcode) and receives one or several chargeable messages in return. Just like IVR payments, customer pays via the phone bill or pre-paid credits. Premium SMS is not only an accessible solution to do payments, it also offers the opportunity to work with periodical payments. There are two options available for implementing premium SMS, Premium SMS Pincode, via the one off payment option, visitors can settle a fixed amount. A visitor receives a displayed keyword on the screen and shortcode (4-digit phone number).

Each Premium SMS-message will be charged to customer against a preset amount, the success factors of a one off payment via Premium SMS are, you have clear process, it’s fast because the payment will take 60 seconds only, no difficulties with bank transfers or credit cards, the payment is done via the phone bill of the customer.

There are several categories of mobile phones, from basic phones to feature phones such as musicphones and cameraphones, to smartphones. The first smartphone was the Nokia 9000 Communicator in 1996 which incorporated PDA functionality to the basic mobile phone at the time. As miniaturization and increased processing power of microchips has enabled ever more features to be added to phones, the concept of the smartphone has evolved, and what was a high-end smartphone five years ago, is a standard phone today. Several phone series have been introduced to address a given market segment, such as the RIM Blackberry focusing on enterprise/corporate customer email needs; the SonyEricsson Walkman series of musicphones and Cybershot series of cameraphones; and the Nokia N-Series of multimedia phones. The Apple iPhone is another example of a multimedia smartphone.